Innovative Technology Allows the Television to Hide in Plain Sight.
February 11, 2011

Ever really want to mount a 65-inch flat panel TV on your wall over the fireplace, but the lady of the house just wouldn't have it? Well now there is a solution from Seura that may satisfy you both!

A recent article by Arlen Schweiger in Electronic House explains how neither your viewing experience nor room aesthetics need to be compromised. Just install a MirrorTV from Seura.

Mirror TVs not only hide the TV, they perform a function of their own, even when they’re off. They are a literal reflection of the homeowners’ aesthetic demands. Most often, they’re installed in master bathrooms and simply disappear when they’re powered off - no concealment cabinetry, lift mechanism or motorized artwork necessary. Aside from bathrooms, another popular installation is where such TVs are placed behind large mirrors in wet bars where you can sit and have a beer while watching the game, and when it’s over there’s no sign of a TV to be found. Now that’s wow factor!

But the grand installation of a Seura TV/mirror hybrid (pictured above) in New York might be the first we’ve seen in a living room. It may open designers’ and homeowners’ eyes to the possibilities of unconventional mirror TV applications.

In this case the installer mounted a whopping 65-inch (80-by-55-inch) Seura LCD, the manufacturer’s biggest model, above the fireplace to energize a living room that no one wanted to live in all that much because there wasn’t a TV.

The homeowners hadn’t wanted the aesthetic distraction of a potential focal point like a mega flat-panel TV (no matter how aesthetically pleasing they have become). Ah, but a vanishing mirror TV could solve that problem. And not only did it provide an impetus to bring family members and guests back in there, it also inspired the homeowners to upgrade other systems in their house.

In the end, the idea to use a Seura TV triggered an entire technology redesign. It led to new lighting, audio and contemporary furnishings in the room with the installer working with the interior designer to deliver a lighting and shade control system that would create the ideal atmosphere for the formal space.